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References
WEB MARKETING
web reklamcılığı ve web marketing İDA Consulting enables the interested companies to analyze the shortcomings in the web advertising field quickly, and actively use the Internet marketing tools, which provide the most effective communication with the target audience, low cost, and widespread access.

Starting with an accurate and realistic advertising strategy, the process continues with visual and content studies focusing on the target audience. Then, the process is ended up by tracking the results in a controlled way during the campaign, and analysis and reporting steps. In this way, you can analyze the options that should be presented to the target audience according to the results, while tracking your advertising campaign with healthy and realistic results.
Digital Advertising Planning

Determination of advertising strategy and targets are categorized regarding such issues as location, sector, mass, country and so on, and the route map is drawn according to the suitability of the options.

The most accurate and appropriate options are meticulously selected and the first base of the advertising campaign is laid. The creative visual works are completed with the slogan or message to be given and the continuity of the advertising campaign is ensured.

In terms of objectives, continuity can be ensured from the first stage and visual diversity can be enhanced by supporting with various studies.

The campaign, which is under constant control, is supported by analysis and reporting operations and at the end of the campaign all the data is presented in a report.

Banner Ads

The Banner Ads embedded in websites are implemented in the form of flash work or picture work, which is mostly animated. For the most accurate selection, in-page location, and visual placements, the golden ratio rule is applied.

As they are one of the most effective solutions of the advertising campaigns, visual choices and messages must be effective and rigorously chosen. In terms of objectives, continuity can be ensured from the first stage and visual diversity can be enhanced by supporting with various studies.

The campaign, which is under constant control, is supported by analysis and reporting operations and at the end of the campaign all the data is presented in a report.

Google Ads

These ads, called Google AdWords, are sponsored ads that appear alongside the search results on search engines. It is one of the most important elements of web marketing and it is indispensable.

According to the keywords defined by the advertiser, like sector, location, country, region and so on, you will be shown in search results with options that can increase the target audience. It is charged according to click or display. These choices should be made with a specialist as the diversity and pricing of the keywords that can be selected will guide the strategy. The search results are guaranteed to appear on the first page and are immediately reflected in the active search results as soon as the ad is given.

As part of Google's advertising campaigns, key words are detected along with identifying the brand's goals. The number of clicks is increased by selecting detailed targeting criteria such as sector, country, location.

The campaign, which is under constant control, is supported by analysis and reporting operations and at the end of the campaign all the data is presented in a report.

These advertisements, which are economical and flexible, can be repeated with the same or different criteria according to your budget.

Facebook Ads

Facebook is one of the most advantageous types of ads you can publish your ads on. There are many targeting criteria such as education, age, gender, city. Facebook ads have two types of ad delivery options: click-through (CPC) and per-impression (CPM).

The campaign, which is under constant control, is supported by analysis and reporting operations and at the end of the campaign all the data is presented in a report.

These economical and flexible ads can be repeated with the same or different criteria according to the budget.

Get measurable results for your valuable ads!

With Google AdWords advertising, you can be on the Google search network or on Google display advertising platforms very quickly.

Regardless of organic search results, Google AdWords advertising drives your website traffic on a very small budget, and gives instantly measurable results focused on your goals in brand awareness building, promotion, or direct selling. It also indirectly contributes to organic search results. Increase your presence on the first page with key words set on the Google Search Network, and maximize your visibility with the Google image advertising network!

Especially by doing your market analyzes with our staff who have an Hotel & Tourism background, we offer solutions as consulting and technical support for you to reach your goals with the most effective planning and advertising management.
What to know about web advertising;

* It increases your accessibility. (Direct access to target group)
* It makes branding possible.
* It provides creativity and enables you to present creative products.
* It increases your continuity. (Keeps you constantly in sight and is important for your branding.)
* It provides measurability. (With result-focused ads, you can evaluate your ad performance and increase your target audience.)
* It is economical. (You pay based on view or click.)
* It is flexible. (Your ads can be posted, stopped, updated instantly.)
* The global share of Google internet advertising is 35%.
* 67% of Internet users have entered the internet to search for a product with offline advertising.
* 89% of consumers search their products online.
* Her çevrimiçi kullanıcı günde ortalama 30 reklam görür.
* 90% of internet users in Europe are searching on Google.
* Yandex search engine usage is over 60% only in Russia.
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